By Kelvin 
Recently in the fashion circles, a new movement has emerged. It is not about some new style or a new designer’s brand. What we have in mind is the so called sustainable fashion – its essence is to change the way of thinking, purchasing and caring about your wardrobe. So keep on reading because in the following lines we will explain how do achieve this.
Buy less
If you have decided to be planet-friendly and do not want to pollute the Earth by wanting more and forcing the industry to give you more – then try buying less. Textile production is one of the most polluting industries in the world – they use all kinds of different chemicals in the processes of dyeing, bleaching, softening, etc. So, the way of decreasing production and pollution is to decrease consumption. And the only way to achieve this is to change the minds of consumers and the consumer’s societies. It’s not like you really need to buy a new shirt every week.
Textile care
Another step in this eco-friendly fashion movement is to take better care of your clothes from the moment of buying it. Always follow the care instructions on the labels. And there is no need to wash clothes so often. Now, I am not suggesting wearing the same shirt for a month, because this would not be pleasant to the nose for starters. What I have in mind is the following. You can wear the same shirt twice. And when you decide to wash it, try to avoid bleachers and heavy detergents because they will shorten the life of your clothes. Try not to wash them with heavy chemicals and avoid chemical cleaning as much as you can to help them last longer. Do not throw them away when they are ripped – try sewing them and be creative with patches, for example! The Earth will appreciate it the most.
Organic clothing
If you still have to buy new clothes to keep track of the new trends, then pay attention to the labels. The labels will show you the type of textile the piece of clothing has been made of –it is recommended to wear organic materials which have not been treated much with chemicals and that are Earth-friendly. So open your eyes! This new eco-friendly movement is taking action in not only in major designers’ brands. Let’s take for example the Brain Tree Clothing from Australia, famous for organic clothing – they promote women’s and men’s lines made of pure hemp, organic cotton, hemp rayon, hemp cotton, bamboo cotton, etc. So these are the keywords you should pay attention to when you go shopping.
But, it is important to pay special attention to frauds. Many major companies will say that their clothes are organic, when they are actually not – for example, Banana Republic launched a collection which had supposedly been made of organic or used materials – however, only the price tags, labels and buttons have been made from used paper and plastic, thus fooling their consumers.
In the end, let me remind you that it is not always essential to buy the trendiest piece of clothing – you can help our planet by trying to make it yourself, and when you decide to buy after all – always keep in mind the eco-friendly clothing. We will all live longer and prosperous thanks to them.
Ariel Bellamy is an open-minded blogger who takes care that her words are well written, sharply witty and unconditionally true. She focuses on all things green – in battle for Earth, and all things healthy – as in battle for happiness.
RS