By Kelvin Some might say that controversy and creativity is everything you need to be a successful designer and get people to notice your work. Realistic chances are – you will get lost in the ever-growing competition that is just too well-spread all over the world, dominating through television, fashion magazines and mass advertising. This fact shouldn’t make you less motivated. This should make you act smart and do anything you can to support your ideas and invest in promoting your fashion brand.
Be brave. Creativity means nothing if it is secluded to your room and you are the only one who is wearing your product. You need to get out there, believe in yourself, work hard and be dominant. Let me help you with a few suggestions.
Get yourself out there
Websites, blogs, forums, social networks, you need to cover all grounds and make sure that everyone will notice you. Get a photographer and a model; make some striving pictures because presentation is half of the sale. Have you found a catchy name for your brand? Do you have a logo? People buy from the designers that they can identify with, have that in mind and place your logo on every picture you post online. Be diligent, post every day, choose your audience and make sure that you have their attention. Investing in some online promotion could get you sky-high in a matter of months.
Fashion show
There are so many of them right?Stay creative and find a unique place, offer something different, choose a good DJ and make it a memorable event. Think about having a performance art in the back, but don’t have a really good one, you don’t want to draw attention from your own work. Just keep everybody entertained. Make sure to promote this occasion and not just online, hand out flyers and send personalized invitations to guests that you actually need to visit this show.
Possible sponsors and press of course!Also, you need people that you positively know that they are going to share pictures from this event with thousands of their friends. Believe it or not, we all want something only after we saw it on someone else. Also, could you find a celebrity to stop by? Even a minor one, don’t be afraid to ask them! That would sky-rocket your brand in a matter of a day.
Rub your name in everyone’s face
Promote yourself constantly. An easy way to do it is to have your logo printed on some promotional material that you can hand out to your friends, show-visitors and customers. Find something you know that people will use, and turn it into a custom branded giveaway. It is a small investment and a great advertisement for your brand. You need to reach the general public and you want from people to stop and look at your logo and search for you online. Get stickers! Don’t miss any chance to endorse your work!
Your creativity is the key to your success, but think outside the box and be creative in promoting yourself likewise. And as one great woman once said for herself: “Don’t do fashion, be fashion!”
RS